Tag Archives: Riegal

Ad Campaign – Riegel Fabric, 1949

Riegel’s Fine-carded Gabardine is a ’round the year fabric for smartly styled garments that must look well, wear well… and cost less!  It has the rich “feel” that identifies quality everywhere… in a range of colors and weights for heavy outerwear or summer playclothes.

Whatever is wrong with actually dressing to fit the weather?  Can you imagine the young woman above in stiletto booties with no socks or tights, and a shaggy white fur jacket?  Or how about white wide legged pants that drag the ground, gathering snow and getting soaked through?  And my personal favorite, white print skinny jeans with four inches of bare leg between them and  white wedge shoes.  Yet in the aftermath of a snowstorm in New York City, these outfits were a common sight.

I know that there are people who spend weeks planning their ensembles for NY Fashion Week, and far be it from me to say they don’t have the right to look as foolish as they wish.  But there is a lot to be said for being a bit flexible when it comes to dressing for the weather.  Is it not possible for one to be both comfortable and fashionable?

I know that I’m missing the point here.  The purpose of dressing up for Fashion Week is so that one will be photographed.  Suzy Menkes calls it the Circus of Fashion.  The saddest part is that she is right:

Having lived through the era of punk and those underground clubs in London’s East End, where the individuality and imagination of the outfits were fascinating, I can’t help feeling how different things were when cool kids loved to dress up for one another — or maybe just for themselves.

 

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